Industry
Travel & Hospitality
Client
Independent Project

ROLE
RESPONSIBILITIES
COLLABORATORS
TIMELINE
The experiment
Exploring AI in the UX Workflow

Understanding the problem
Fragmented Travel Planning

Day 1: Research & insights
What Travelers Actually Deal With
Prompt: What do you know about traveler struggles?
01
Information overload
The real problem is curation and confidence, not discovery. Forty open browser tabs is a symptom of a broken experience.
02
Lacking personalization
Most travel tools optimize for popularity, not fit. "Top 10 things to do" lists ignore pace preference, energy level, etc.
03
Static itineraries
When something changes like a closure, delay, budget shift, most tools leave users starting over. There's no adaptability built in.
04
AI-generated itineraries feel generic
Even as AI travel tools emerge, users report that AI outputs feel unrealistic, over-optimized, and emotionally flat.
What I set out to do
Goals
Process
Prove AI can accelerate a UX sprint
Test whether AI tools could take a designer from research and wireframing through to a working interactive prototype, without sacrificing design quality or thinking.
Product
Build a travel experience that's personal
Design a travel planning app that adapts to the individual traveler's unique constraints and preferences, unified enough that they'd never need to leave to plan their trip.
Day 2: The wireframe
From Sketch to AI-Generated Wireframe


Understanding AI UX
Breaking Down AI Patterns
1
Trust & transparency
Show users why the AI suggested something: ratings, distance, opening hours, and duration so recommendations feel reasoned, not random.

2
User control
Provide clear ways to override AI suggestions, undo changes, and fall back to manual editing. NN/g and UX Planet both cite this as a core best practice.

3
Handling errors & uncertainty
Design for failure states: what happens when the AI fails, data isn't available, or a destination is unknown. Uncertainty should be surfaced, not hidden.

4
Discoverability
Help users find AI features naturally without the AI taking over the whole experience. AI should feel like an enhancement, not a takeover.

Sources: shapeofai.com, nngroup.com
Personalization Before Generation
From Inputs to Itinerary
Editable by Design
Design decision
Regenerate Should Be Contextual, Not Blind
BEFORE
Global "regenerate" on itinerary page
One button regenerates the entire trip, including days the user already likes.
AFTER
Contextual "regenerate" inside edit view
Regenerate is scoped to one day, only what the user is actively editing changes.

Day 3: The build
From Design to Working Prototype
Day 4: Wrap up
Closing the Loop

Impact
